Created By Retailers for Retailers
Welcome to our Independent Retailer Growth Hub
The place for independent retailers who want coaching, education, planning tools, and a shared community built by people who understand both the sales floor and buying office. A space for store owners to get the 1:1 advice they may need, learn at their own pace, or connect for a chat about shared issues, success stories, and compare notes with a community of store owners just like them. Plus, speak with me. I'd love to hear from you!
Lonnie Tucker, Founder
RETAIL PLAN-IT
Join Tell Me More Tuesdays
Created By Retailers for Retailers
Built for the real rhythm of independent retail.
Buying, inventory, margin, team leadership, promotions, community, and growth — brought together in one practical place.
Apparel boutiques • Men's Clothing stores • Home Décor stores • General stores • Resort Stores • Family Stores • College Book Stores • Outdoor Retailers • You name it—we've got you covered.
Connect With Us
A practical hub for independent retailers
Running an independent store means making hundreds of decisions every week. What to buy. What to promote. What to mark down. How to train your team. How to protect margin. How to keep customers coming back.
Retail Planit brings the support together in one place so you can learn, plan, connect, and grow with more confidence.
Start Your Journey With This Free Course
Cracking the Code - Speak Retail Fluently!
Meet Lonnie
RETAIL PLANIT was founded by Lonnie Tucker to give independent retailers practical support from someone who understands the realities of running a store.
With longtime corporate retail experience across in-store management and the buying office, followed by more than a decade as a retail consultant, Lonnie brings an experienced, retailer-to-retailer approach to coaching, education, planning, and community.
The goal is simple: help independent retailers make better decisions, grow sales, improve profitability, and feel more confident about their business's future.
Cheers to Your Success!
Lonnie Tucker, Founder
Four ways to build a stronger store
Master-it
with 1:1 Coaching
Retail coaching for owners who want clear direction, stronger strategy, and practical support from someone who knows independent retail. Choose focused 1:1 coaching sessions or segmented learning experiences designed to help you make better decisions inside your store.
Learn-it
With Courses and Digital Downloads
Straightforward education and ready-to-use resources to help you improve buying, vendor relationships, inventory management, team building, store management, promotions, and profitability.
Plan-it
With Our Planning Solutions
Our next-generation planning solutions help you make better decisions around merchandise, inventory, open-to-buy, assortments, cash flow, sales goals, margins, and promotions. When your planning improves, your decisions get sharper.
Chat About it
in Our Chat Retail Community
A retailer-to-retailer community where independent store owners can ask questions, share ideas, stay encouraged, and keep their entrepreneurial spirit alive.
Coaching that meets you where your store is today
Lonnie's coaching is built for real store owners with real calendars, real inventory, real payroll, and real pressure. This is not theory for big-box retail. It is practical guidance for independent retailers who need to make better decisions, grow sales, increase profitability, and build a store that feels more focused and less reactive.
Through thoughtful coaching, she helps store owners become more knowledgeable, more confident, and more prepared to lead their business forward.
Work with UsReal-world retail support
For independent shop owners of all types, building stronger businesses, one decision at a time.
Learn what matters most for independent retail
Our courses and digital downloads are designed to help independent retailers build stronger business instincts and better day-to-day habits.
Browse Our LibraryTopics include
Retail terminology. And coming soon: buying strategy, vendor relationships, inventory management, team building, store management, sales growth metrics, and goal setting.
Each resource is built to be practical, direct, and useful inside the real rhythm of an independent retail business.
Better planning creates better profit
Strong retail growth does not happen by guessing. Our Planning Solutions help you look ahead, set clearer goals, manage inventory with intention, and understand the numbers behind your store.
Merchandise plans, inventory plans, open-to-buy plans, assortment plans, and cash flow plans give you a clearer view of where your business is going and what decisions need your attention now. When your planning improves, your promotions get stronger. Your inventory works harder. Your profitability has room to grow.
Explore Our Best In Class Planning SolutionsPlan with intention
Accurate sales targets • forecasted inventory • real-time budgets • cash flow on track • focused assortments
Retailer-to-retailer connection
Ask questions. Share ideas. Celebrate wins. Stay encouraged.
You should not have to grow your store alone
Independent retail can feel isolated, but it does not have to stay that way. The Chat Retail Community gives store owners a place to connect with people who understand the business.
Ask questions. Share ideas. Talk through challenges. Celebrate wins. Learn from other retailers working toward the same goal: stronger, smarter, more profitable retail.
For members, RETAIL PLANIT also offers additional community access, podcast content, and member-only training sessions.
Join the Chat Retail CommunityWhat Clients Are Saying
“Deciding to work with Lonnie has been the best decision I have made for my business. She is extremely knowledgeable and has opened my eyes to so much more about the buying process than I thought as a buyer for 14 years I already knew. She exudes positivity, and I look forward to meeting with her every month. She has truly supported all aspects of my business, and I am so grateful for her support! She is one of the best, and you would be lucky to work with her!”
Shanna Zeitler, Store Owner, Azure
“Lonnie has become absolutely irreplaceable. I rely on her opinion before making any important business decision.”
Karen Pulaski, Founder & Creative Director, Tribute Goods
"I'm truly grateful to have had the opportunity to be mentored by Lonnie Tucker. She is simply remarkable. Not only is she an exceptional listener, but her extensive experience and sharp analytical skills bring forth great ideas to help you grow your business. Lonnie excels in her field and, beyond that, she's genuinely compassionate. I can't give her enough praise—she deserves all the stars. Working with her has been an invaluable experience."
Jasmin Tucker, Store Owner, Luxe Levels
Start building a stronger retail business
Whether you need coaching, education, planning tools, or a community of independent retailers, we are here to help you move forward with more clarity.
Have Questions? Connect with Us Today!